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There's also SunnyD Vodka Seltzer, made by Harvest Hill Beverage Company and on shelves since March, as well as Hard Mountain Dew, which is made by PepsiCo and the Boston Beer Company. Harvest Hill, which makes SunnyD Vodka Seltzer, pointed to the words "Vodka" and "contains alcohol" on its packaging for the beverage. Drinks like Hard Mountain Dew and SunnyD Vodka Seltzer have drawn criticism from consumer advocacy groups and public health experts for years. Sugary and fruity alcoholic beverages, such as White Claw hard seltzer, began to gain popularity at the end of the last decade. Besides potentially causing confusion, the beverages' sweet tastes make it easy to down one — or several — compared to traditional alcoholic beverages like beer.
Persons: Molson Coors, There's, Seltzer, Lisa Gardner, Molson, seltzer, Pamela Trangenstein Organizations: Service, Coca, Coke, Harvest Hill Beverage Company, PepsiCo, Boston Beer Company, Wall Street, Regulators, Illinois Liquor Control Commission, Illinois Commission, ., Cola, Molson Coors, Boston Beer, Public Health Institute, New York Times Locations: Wall, Silicon, . Virginia, Harvest Hill
What started the spiked beverage trend? Spiked beverages have been around for a while. For decades, it was “generally frowned upon” for non-alcoholic beverage brands to enter the alcoholic beverage market, Stanford said. Hard seltzer, meanwhile, had $3.8 billion in sales over the past 12 months, a 14% decline compared to last year. The nostalgia generationEvery year, the alcoholic beverage industry gets a new class of (legal) drinkers to sell to.
Persons: It’s, Casey Brooke Lawson, , Duane Stanford, Stanford, Jamie Wideman, Caleb Bryant, seltzer, Seltzer, Timothy A, Clary, Dan White, , Bryant, Adam Rogers, Coke, Jack Daniel’s Tennessee, Brown, Forman, Absolut, Nielsen, Hard seltzer, who've, Ilene Bergenfeld, SunnyD Organizations: New, New York CNN, MTN, Beverage Digest, Brands, , Molson Coors, CNN, Coca, Getty, Coors, Jack Daniel’s Tennessee Whiskey, Delight, Harvest Hill Beverage Company Locations: New York, Fresca, AriZona, Mintel, United States, AFP, Topo Chico
SunnyD is being turned into a boozy beverage
  + stars: | 2023-03-10 | by ( Jordan Valinsky | ) edition.cnn.com   time to read: +2 min
New York CNN —SunnyD, the flavorful orange drink chugged from childhood by millennials, is embracing one of its more collegial cocktail combinations. There’s now a vodka seltzer version of the drink that was created because of “popular demand,” the brand said. SunnyD Vodka Seltzer becomes the latest entrant into the canned cocktail craze that has customers thirsting for flavor-packed adult beverages over their malt-based seltzer siblings. The vodka seltzer is 4.5 percent alcohol by volume, has 0 grams of sugar and only 95 calories. SunnyD was sold to Harvest Hill Beverage Company in 2017, the privately owned manufacturer of Juicy Juice, with sales of the orange drink growing more than 30% since 2019.
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